Unlock the secrets of the 2025 Chinese consumer in this essential report. Discover a hyper-digital, socially integrated ecosystem where the traditional Western marketing funnel is obsolete, requiring brands to operate natively within integrated "super-apps". Learn why China is a "market singularity" demanding a fundamental strategic rethinking from Western brands.

63%

Gen Z declare to be influenced by KOC in the  purchasing decisions.

72%

Millennials rely on online reviews before making a decision.

60%

GenZ and Millennials  discover new products through social platforms.

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