REPORT

The Chinese digital ecosystem

China presents a peculiar political and social situation that has shaped its digital and technological ecosystem deeply.

Due to the presence of firewalls, popular Western platforms and social media giants couldn’t find proper grounds to expand their business there, leaving a major gap in the offer to be filled by Chinese players.

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EXECUTIVE SUMMARY

Inside the report you will find

The Chinese digital ecosystem

The Chinese digital market and its characteristics: an overview of the peculiarity of the digital panorama in China

The e-commerce market

The largest

e-commerce in the world and its rapid growth: overviews of the main figures, players and trends

online

The social commerce market

The importance of the social commerce in China and its characteristics: overview of the main figures, players and trends

POST Covid-19

TRENDS

The impact of the pandemic on the digital ecosystem, the Chinese consumer and communication strategies of the main players

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ARAD

ARAD Digital is an independent consultancy boutique working mainly with global companies; from start-ups to large multinationals. We support our costumers through their entire digital transformation journey leveraging on our hand-on-expertise through a retail experts network, and on the most advanced digital tools available.

EAST MEDIA

East Media - part of Triboo - is the first digital agency in Italy specialized in Digital Marketing and e-commerce for the Chinese and Far East markets. We allow companies to cross national borders, thanks to our multicultural team made up of Chinese professionals and offices in Milan and Shanghai. Since 2017, we are certified as "Tmall partner" by Alibaba Group.