REPORT

Customer Journeys on Chinese platforms

Chinese e-commerce evolved quickly in a short period of time, 

reaching a revenue of $1.535 billion in 2021, and registering a 

growth of 18,5% from the start of the pandemic in March 2020. 

Just like other sectors in the digital ecosystem, the Chinese 

e-commerce scenario is strongly different from the Western one. 

Among the most obvious differences is the customer journey, 

a real path in which each platform provides consumers with 

interaction between the online and offline worlds.

a precise analysis of The main e-commerce platforms, such as Alibaba’s Tmall and Taobao, JD.com, Vipshop, Pinduoduo and many others. In this report, will also be analyzed the main figures and characteristics of the major Chinese local platforms in e-commerce and social commerce, as well as the cross-border ones. 

Download the report

ARAD

ARAD Digital is an independent consultancy boutique working mainly with global companies; from start-ups to large multinationals. We support our costumers through their entire digital transformation journey leveraging on our hand-on-expertise through a retail experts network, and on the most advanced digital tools available.

EAST MEDIA

East Media - part of Triboo - is the first digital agency in Italy specialized in Digital Marketing and e-commerce for the Chinese and Far East markets. We allow companies to cross national borders, thanks to our multicultural team made up of  Chinese professionals and offices in Milan and Shanghai. Since 2017, we are certified as "Tmall partner" by Alibaba Group.